Who We Are?

At Cromwell Financial Services T/A Connect Premier, we can help you find the best mortgage product that suits your needs. Our team has won many awards for excellent customer service, and we’re committed to helping you regardless of your situation.

How Can We Help You Getting a Mortgage?

Our advisers have a lot of experience and know a lot about mortgages. They can help you find the right mortgage for you, even if your situation is difficult. They know about all kinds of property finance, like mortgages for homes and for renting out properties. They can also help you with things like loans and insurance to protect your future.

Your Personal Data, Privacy and Security

Your personal data is important to us and we take your privacy and security very seriously. We make sure that all your information is kept confidential and secure. We only use your information to provide you with the best service and we will never give it to anyone else without your permission.

Meet the Team

At Connect Premier, we simplify complex financial decisions. We’re experts in both mortgages and protection for individuals and businesses — helping professionals, first-time buyers, and landlords secure the right solutions with confidence.

Founded by Joe Smith and Bradley Moore, Connect Premier is an independent boutique firm built on transparency, expertise, and efficiency. Joe began his career in financial services in 2016, progressing from life insurance to management before qualifying in mortgage advice in 2019. Bradley entered the industry in 2018, advising for one of the UK’s largest estate agencies before moving into senior and start-up roles, and launching his own business in 2022.

Together, they bring a wealth of experience and a shared commitment to providing an impeccable, stress-free service. Clients choose Connect Premier for fast, responsive advice and clear communication from start to finish. Both Joe (CII) and Bradley (LIBF) hold advanced mortgage qualifications, and as part of the Connect IFA Network, established in 1998, have access to over 170 lenders and long-standing industry relationships.

At Connect Premier, we see every client relationship as long-term. We don’t just arrange mortgages and protection policies; we guide our clients through their milestones, review their circumstances each year, and help protect their families and futures.

Outside of work, both Joe and Bradley are busy family men and proud owners of miniature dachshunds.

Joe Smith

Bradley Smith

How to Contact Us

We are here to help you with getting a mortgage. You can reach us easily by calling, emailing, or visiting our website. Our team of advisers is friendly and ready to answer any questions you may have. We would love to hear from you soon.

Regulatory Information

We are part of professional trade associations called the Association of Mortgage Intermediaries (AMI) and the Financial Intermediary and Broker Association (FIBA). You can check our regulatory information on our website. This way, you can be sure that you can trust us when you work with us.